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  1. Robert Weller

    Hey Tommy, thanks for sharing this awesome post! Just leaving a brief comment because I’m off right away to create my own landing pages. You just gave me a bunch of ideas and a full weeks load of work ;-)

    Reply
  2. Carlos

    Thank you for this excellent article. Super useful and very actionable examples. Thanks again.

    Reply
  3. Happy

    Have you ever considered about including a little bit more than just your articles? I mean, what you say is important and everything. Nevertheless imagine if you added some great images or video clips to give your posts more, “pop”! Your content is excellent but with pics and clips, this website could undeniably be one of the most beneficial in its field. Good blog!

    Reply
  4. Alex Carter

    I quite like the example of Clever Unsubscribe Page & embedding facebook comments. It’s a good idea that til the last moment we should not let readers go easy, we can provide them options to get less emails as many organizations are doing it.

    Reply
  5. charl hoffman

    Wow, absolutely stunning article. One of the best I have read in a long time on land page conversions, it sure makes some great suggestions and what I like most about it is your so to speak “out of the box” thinking of using creative ways to keep people.I especially like the unsubscribe pages!

    Reply
  6. Tom Howlett

    Interesting post. I like the idea of a ‘Start Here’ page, although I have noticed some websites utilising this previously, I have never really considered it in the way you mentioned – definitely a good idea.

    From what I remember, most of the ‘Start Here’ examples I have previously seen have been within the internet marketing industry. Have you seen any examples in other industries at all? Such as ecommerce? Would be interesting to see.

    Reply
  7. Mark Stonham

    Hi Tommy, fantastic set of ideas for Landing Page options for different scenarios and conversion strategies. I particularly like the idea of different pages for different Social Networks – one for visitors from LinkedIn, one for those from Twitter etc. Thank-you.

    Reply
  8. Tania Dakka

    Knew this was you before I saw your name, Tommy:) Thanks for the wonderful homework:) Great post!

    Reply
  9. Garry Ponus

    Hey Tommy

    I really enjoyed your post. I think my favourite is probably the sad face (which I gather is an email sent to someone who has opted-in but not confirmed) and the ““Liked my comment on ConversionXL?” which is a stroke of genius.

    Oh dear, now I’ll have to redesign my site to use it! : )

    Cheers

    Garry

    Reply
  10. Matt Antonino

    Wow, LOTS of great info here (linking from social profiles to a social landing page? Awesome – and totally correct about PPC homepages …) LOTS of actionable ideas here. Thanks!

    Reply
  11. Jordan

    Tommy! I loved this. As someone who is struggling to prioritize how to get my website into shape in a way that brings the most results, this is very helpful. I feel like I have a 13 step plan with great examples that will bring me more conversions and engagement if I just implement. Also, you know I love collecting this stuff. Your article is either going in the jumble of my email or in my One Note website folder. Depends on how organized I’m feeling. Either way, great article! Keep ’em coming.

    Reply
    1. Tommy Walker

      Thanks Jordan, and I very much appreciate the help you provided on this too!

      I think the best place to start is with the ones that are already a part of your existing flow. (i.e the thank you page examples, or the confirm your subscription page)

      With my own site, I’m restructuring a lot of things and fixing these kinds of pages is right at the top of this list :-)

    2. Jordan

      Question: I love the tip about making customized blog comment pages. Any thoughts on making an efficient workflow with this? I just can’t imagine the time and effort in making a customized page every time I commented on a blog. But I do think it’s a good ideal. Thoughts?

    3. Tommy Walker

      I use Premise (email me for the link) which allows you to create landing page templates for specific situations.

      When I did the guest post strategy back in November, I created a basic page for each category I was guest posting in (copywriting, social media, etc…) inserted the best of links and how I wanted to introduce myself, duplicated it, switched the title up, and moved on.

      Takes a little time to set up in the beginning, but once you have it all set up, it’s a matter of clicking a button, switching the title, and hitting publish.

  12. Couldn’t get past the first image easily–very distracting to the point of being disturbing….which from what I picked up in your article is exactly what you don’t want to do to increase your conversion rate.

    Reply
    1. Peep Laja Peep Laja

      Sorry, it was disturbing indeed. Replaced!

    2. Tommy Walker

      My apologies Deb, I hope that you’ll give the information another chance!

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13 Unconventional Landing Page Strategies To Increase Conversions