Search results for “content”

14 List Building Hacks to Grow Your Email Database Fast

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately?

But the biggest challenge most businesses face is they don’t have an email database (which I’ll interchangeably refer to as a ‘list’) big enough to see the benefits of email. Keep reading »

Above the Fold

Quick! How many CRO “best practices” can you name off of the top of your head? I’m willing to bet the number is quite high.

I believe best practices are merely common practices [Tweet It!], which is why I’m putting another “tried and true” concept to the test. (If you recall, earlier this year, I explored whether social proof is really that important.)

This time, let’s look at the space above the fold. How important is it to have your call to action above the fold? Is it true that no one scrolls below the fold?

Keep reading »

Adopting A Data Driven Approach To Increase Website Traffic

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. That narrow brand of thinking severely limits the truly transformative impact CRO principles can have on a business.

In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click?

Keep reading »

Homepage Optimization

There’s no denying that your homepage is vital to your site, especially if you’re a service (including SaaS) company. It’s likely one of your most visited pages, acting as a proverbial launch pad.

While you read about optimizing individual landing pages day in and day out, optimizing homepages is less frequently explored. Do the same old rules from 2005 still apply? Are people still visiting and using homepages they same way they were a decade ago?

Keep reading »