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Marc Schenker

Marc is a copywriter and content marketer who uses SEO to get his clients measurable results. He runs The Glorious Company, a content marketing agency.

Cialdini's principles

Back in 1984, Dr. Robert B. Cialdini wrote a book called Influence: The Psychology of Persuasion. This posited six principles of persuasion and explained how to use them. Since then, it’s been widely hailed as a seminal book on marketing—something everyone in conversion optimization should read.

In 2016, he published another key book, called Pre-Suasion: A Revolutionary Way to Influence and Persuade. This added a seventh principle of persuasion to the list, and provided new inspiration to a whole new generation of marketers. Robert Cialdini’s influence on the field of marketing has been immeasurable.

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