A Guide to Reputation Management: Build an Audience of Superfans
79% of consumers trust an online review as much as they would a recommendation from a friend.
And 94% of shoppers state that just one bad review has convinced them not to buy from a company.
Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online.
In this guide, we’ll discuss how to implement a brand reputation management strategy, use personal branding to develop a good reputation, and protect your company from developing a negative one.