How to Curate Sitelinks to Increase Conversions
If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why? Sitelinks.
All Things Data-Driven Marketing
How to Grow Your App Startup Organically with App Store Optimization (ASO)
App store optimization (ASO) is about getting your mobile app in front of the right users at the right time.
With 2.22 million apps available in the Apple App Store and 2.89 million in the Google Play Store, you need the best possible strategy to help your app stand out.
In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions.
10 Product Recommendation Techniques to Improve UX & Conversions
Nowadays nearly every online shop utilizes some sort of product recommendation engine. It’s no wonder—these systems, if set up and configured properly, can significantly boost revenues, CTRs, conversion rates, and other important metrics.
Moreover, they can have considerable positive effects on the user experience as well.
This translates into metrics that are harder to measure, but are nonetheless essential to online businesses, such as customer satisfaction and retention.
How to Become a Marketing Manager
With U.S. News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., it’s no surprise that people are looking at how to become a marketing manager.
Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. Before you invest the time and effort it takes to get into the role, it’s essential to understand the responsibilities it entails.
In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion.
Hero Image: The Marketer’s Guide (+26 Examples )
The design of your website is more important for conversions than you think.
First impressions matter, and a good way to make one is with a hero image that complements your value proposition. But what’s a hero image, really, and how do you make them work for you?
9 Product Demo Examples that Stand Out & Convert
A product demo is a critical tool in the sales process. It exists in the all-important consideration space between lead qualification and conversion, giving you the opportunity to show how your solution solves problems and makes prospects’ lives easier.
Done right, it’s a deal maker. Done badly, you risk losing sales.
In this article, you’ll learn what makes a compelling demo. We’ll look at the important principles and break down how successful companies use demos to engage prospects.
How to Get Sponsorship for Your Business, Book or Podcast
When your business, book or podcast needs additional support, sponsorship can make a huge difference. Not only do corporate sponsors offer the capital to help you forge ahead, their backing brings new contacts and exposure to new audiences that can take your project to the next level.
But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash. To work, sponsorship has to deliver a return on investment for the sponsor and value to your fans. In that sense, you need to look at it like selling a product.
In this guide, we’ll show you the steps to take to get sponsorship. You’ll learn how to create a sponsorship strategy and get in contact with prospects. We’ll also show you what to do after deals end to secure long-term partnerships with backers.
How to Get More Followers on Instagram (Without Buying Them)
90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed.
Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.
In this post, we’ll walk you through how to use Instagram to get in front of more people and incentivize them to become engaged followers.
How to Automate Apps with Workflows & Integrations
App automation can remove bottlenecks, save time and money, help you provide a better customer experience, and improve internal collaboration. But it should never replace the human touch.
In this article, we’ll show you how to leverage app automation to produce desired results and reclaim productivity. We’ll also explore examples to apply across the customer journey and tools you can experiment with and invest in today.
Measuring User Satisfaction: 8 Ways to Improve Experience
A good user experience equals more money. But how do we measure user experience? How do we know if it’s getting better or worse?