As much as we’d like to think that we’re rational, the reality is, we make many of our decisions emotionally.
Clicks, shares, purchases, comments, engagement are all subject to emotional decision making.
So how can you use this fact to your advantage?
You don’t purchase products. You buy success, status, a lifestyle. Your purchases furthermore, are driven by subconscious perceptions and emotions.
Semiotics, the interpretation of signs and symbols, helps decipher those subconscious elements. While it has plenty of lofty, academic associations, it has practical implications for marketers, too.
After writing and editing nearly 100 blog posts for CXL, this week is my last week as content lead. The previous year has been one of the most rewarding and challenging periods of my career, and I’ve learned so much along the way.
Here are five lessons I learned from running the CXL blog that not only apply to becoming a better marketer, but also a top-performer in all areas of your life.
While WordPress may be the most well known CMS in the world, Webflow continues to establish itself as a powerful alternative for established and upcoming brands. In this article we’ll take a thorough look at both WordPress and Webflow to help choose the right option for you.
My co-founder and I consider his sister to be a trusted confidant. So when she told us that she’s uncomfortable providing her email address to companies—including ours!—and didn’t want more email clogging up her inbox, it made us stop in our tracks.
Could this be true across the board? We dug into our data and quickly discovered that our users shared her sentiment.
What kind of content should you have on your site? How should you structure the menu? What should be the first-level menu items? One or two menus? What should the menu links be called? This post gives you answers.
Color is an essential part of how we experience the world. But do colors really matter for conversion optimization? Can a button color guarantee better performance for a call to action (CTA)?
No single color is better than another. Ultimately, what matters is how much a button color contrasts with the area around it.
If you’re a marketer or SEO, you likely already know about the importance of title tags and meta descriptions to help improve your rankings. But as with most things in marketing, going a little further can reap much better results.
While most marketers stop at title tags, using advanced meta tags can help you communicate to Google which landing pages on your websites are most important and, in the process, improve your rankings.
Customer personas represent each specific segment within your target audience. Fueled by data-driven research, they map the “who” behind the buying decisions of your products or services.
Like everything in the digital world, traditional prospecting is undergoing a big transformation. Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using.
This second point is especially interesting: the types of messages you send can have a big effect on your outreach results. In today’s article, we’ll focus on one specific type of prospecting message and its uses—video.