How to Raise Prices for Your Customers: the 5 Price Increase Justifications
Your current customers will never be excited about paying more. But that’s not why raising prices is so difficult.
All Things Data-Driven Marketing
Business Apologies: How to Write an Apology Email to Customers
You start your day with a check-in on social media. You spot a negative review on your Facebook page. Do you:
- Ignore it and hope nobody sees it?
- Respond?
How the Best Marketers Get Ahead: They Make Time to Learn
The world’s best marketers don’t get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice.
But with the daily demands of most marketing professionals, it’s often an uphill battle to take a step back and set aside time to learn new skills. All too often, that quarterly report or urgent client request takes priority, time and time again.
What I Learned Publishing 200+ Blog Posts on CXL
This is my last week at CXL. It’s bittersweet. I started on a Monday and published my first post on a Thursday. Since then, it’s been rinse and repeat for nearly two-and-a-half years.
In sum, I wrote 46 posts and edited another 156. That works out to about a half-million words and a new post every 4 days for 870 days.
Through it all, here’s what I figured out—and what I failed to solve.
Announcement: CXL Agency is changing
It’s been ten years since I started the CXL Agency.
We started off with a value proposition “we build websites that sell”. Most of our time went into building WordPress websites. The initial vision was to templetize and scale building conversion optimized websites. There were many problems with that, and we quickly learned, and adapted.
The Best Books for Marketers (New and Old)
If you only read the books that everyone else is reading, you can only think what everyone else is thinking. – Haruki Murakami
Becoming the best at what you do is a never-ending process. The best of the best have an insatiable hunger for knowledge—for new and better ways to get things done.
How to Analyze SERPs to Win Big in Rankings
Google is always changing how it displays search results. The starting point for any effective SEO strategy is understanding what Google chooses to show and why. Only then can you figure out what you need to create or adjust on your site to show up more often—and in higher positions.
In this article, you’ll learn a key part of that process: analyzing SERPs. I’ll also show you how to apply your analysis to win more relevant clicks.
The 10 Most-Read Articles of 2020
Where to start? This year was…something. Despite everything going on, we still published, and you still read—and got better at data-driven marketing.
Here are the most read articles of the year.
3 Smart, Sustainable Ways to Monitor Your Organic Search Rankings
“Why don’t we rank first for [keyword]”? Every SEO analyst gets this question. And every business investing in SEO uses keyword rankings to judge performance.
Despite the flood of “organic rankings are dead” articles in recent years, I have yet to see a single business or agency that has given up on tracking keywords.
So are all those articles wrong? Or is everyone paying attention to the wrong metric? What makes sense when it comes to rank tracking in 2021 and beyond?
A/B Testing Alternatives for Low-Traffic Websites
In a world where A/B tests are done by over 70% of online businesses, choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable.
But what if your website doesn’t have enough traffic? Or if your management refuses to justify the costs of A/B testing? At Map My Growth, we often face this scenario.
You can either play a guessing game and hope that your optimization efforts will be successful, or you can use more qualitative (and often budget-friendly) methods to turn that guessing into a safer bet.