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Google Ads: from beginner to capable
Learn how to run successful, profitable PPC ads in 1h 30min, and get the tactics that work, guided by a world-class expert.
- Learn the key decisions you must make in order to succeed with Google Ads
- Understand keyword research, campaign types, bidding, and reporting
- Get the PPC tactics you can immediately apply to get the right results
Online course: Google Ads for Beginners
12 lessons, 1h 30min
Marketing Consultant
Some of the companies that train their teams at CXL:
Forget about running ineffective, costly ads
If you’ve ever struggled to make your PPC ads work for your business needs, this course is for you.
In 1h 30min, you will learn a full suite of practical recipes, and you’ll walk away with a framework for running and optimizing ads that hit the right targets and get your business the right results.
This is a campaign-level training, which means it covers everything that goes into making a profitable and successful Ads campaign, including choosing a budget, bid type, geography, and other segmentation settings.
Introduction video
Get the Google Ads playbook that works now
The Google Ads platform has changed wildly in the last few years. The best practices you’ve always read are now obsolete playbooks that make you waste your PPC budget.
Take keywords. They’re an outdated chapter in most Google Ads courses you’ll find. This training will help you understand how they work now.
You’ll understand every single match type, as Susan Wenograd walks you through all features on the platform.
After you take this course, you’ll be ready to measure conversions the right way and differentiate the various attribution models.
Learn from a world-class PPC legend
Who is this course for:
This course is for you if you…
- Are a marketing specialist or manager, and would like to work with a PPC agency while being an expert in the field.
- If you’re a marketing specialist and would like to run Google Ads in-house with deep expertise, getting the right results and following the guidance of a PPC legend.
- If you would like to build a career as a paid ads specialist from scratch, knowing how to get the best results out of Google Ads.
Take this course and you will…
After taking this course, you will:
- Be able to set up efficient, successful ads.
- Know the most up-to-date best practices from a world-class PPC expert.
- Fully understand how to structure Ads campaigns and how the key concepts have changed over time.
- Master the key metrics used in reporting, and how reporting from Ads and GA4 works.
- Understand how to monitor your Ads campaign performance over time, and how to optimize it.
- Avoid being caught up by any recent platform changes.
Skills you will master
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This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
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Your course curriculum
Google Ads for Beginners
1 The Google Ads Interface
2 Setting Up Conversions
3 How Search Campaigns Are Made
4 Search Queries, Keywords & Match Types
5 Grouping Keywords
6 What is Quality Score
7 Different Bidding Types & How to Choose
8 Optimizing Using Search Query Reports
9 Optimizing Using Auction Insights
10 Using Audiences for Deeper Insight
11 Course Wrap-Up
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- 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
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The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
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Google Ads for Beginner course: FAQ
How long does it take to complete this course?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 30min long. The majority of people will complete the course in between 1 and 1.5 hours.
What does the course include?
Our Google Ads for Beginners training includes 12 lessons, 3 downloadable resources, 1h 30min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Google Ads certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period 7-day no questions asked money-back period.