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  1. Jason Hull

    Great article, nice to hear someone else echoing the same song I have been singing to clients. I often tell clients that we need to make the menu and content so that an 8yr old could get it. One challenge business owners (and web designers) have is using industry specific terms… Like try discussing with a potential church website design client getting “conversions” through their site. ;-).

    This industry or category specific terminology is a blind spot we all carry to a small degree, since everyone has usually been in their particular industry for a while. I work with a lot of property management companies and they are often quite unaware that many people have no idea that “property management” is the term or type of category of business they need to act as a landlord, on their behalf. Would an 8 yr old know what property management is? Not likely.

    Love the articles Peep, if you ever start a conversion optimization training school targeting people wanting to learn, I’m game (and could help you build it). Checkout the vid for Guru from iJoomla.

  2. As a medical company this is something we struggle with often. Making sure are able to find the help that they need for their medical conditions is especially important, so thank you for writing such an informative article.

  3. Princess

    Excellent article! We are linking to this great content on our site.
    Keep up the great writing.

  4. Boris

    Great article.

    I think intuitive design is hard, because most designers don’t really know what people need, and they try to put every things in one page.

  5. Emily

    Dear Peep,

    Although markets are different, market strategies won’t linger too far from one another in my point of view. Thank you for reminding me some of the basics and introducing me to new aspects I have yet to ponder about when facing the market I’m facing now.

    My friend introduced me to your webpage the other day knowing I am facing several problems while facing a totally different market audience as of June 2012 – the Chinese in China… okay, not trying to stereotype (…well, born Chinese with a worldly education) but they have really thrown me off guard after years of working with a foreign target market mindset…

    Thank you for writing these blogs, they are becoming of great inspiration on how I should replace my footing with this special group of consumers (where purchasing behaviour greatly differs depending on city / province).

    Thank you once again and can’t wait to read your next article!

    Warm regards,


  6. Steven

    Excellent post, very well written. I particularly liked the “typical convention items”. Also just wanted to say that i loved the site design, very clean and effective. Signed up for your mailing list.

  7. Annamarie Holck

    Excellent read, I just passed this onto a friend who was doing some research on that. And he just bought me lunch as I found it for him smile So let me rephrase that: Thanks for lunch!
    Good write-up, I’m regular visitor of one’s web site, maintain up the excellent operate, and It is going to be a regular visitor for a long time.

    I am really glad I’ve found this info. Nowadays bloggers publish only about gossips and internet and this is actually frustrating. A good website with exciting content, this is what I need. Thank you for keeping this web-site, I’ll be visiting it. Do you do newsletters? Cant find it.

  8. Loz James

    Great article as always Peep

    Designing websites to be intuitive for your target audience also means being able to accurately define your target audience. “Intuitive for who?” is a good question – and researching your target market is a skill that’s often overlooked as something everyone assumes you should be able to do.

    Perhaps we need an authoritative ‘Peep Post’ on how to successfully define your online audience – then everything else, including web design issues, can flow from this.

    Keep ’em coming :-)



  9. Maggie

    Some great points in here :
    Learn that your client(s) will have their ‘current & target’ knowledge ideas/gaps!
    Trigger or Key words
    Card sorting for Navigation
    Also re the ‘re design’ thoughts- Know Thy Analytics and having awareness of what IS working well is critical.

    Good Post- have shared!

  10. Great article Peep. I especially like the last point. The last agency I worked with constantly tried to get their clients to redesign their site for better conversion numbers. They were all failures because they never attacked the problem from the roots. Not to mention no wireframes.

    Great read!

  11. Trent

    Peep, you do such an awesome job in writing. Thanks for the great guide and tips on website design and make it more intuitive. As Peter F. Drucker said “The aim of marketing is to know and understand the customer so well the
    product or service fits him and sells itself.” Having intuitive design and navigation is a part of this very principle you’re sharing I believe. Thanks again!


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Intuitive Web Design: How to Make Your Website Intuitive to Use