If you were paying attention, you might have heard that two projects on Kickstarter raised over a million dollars. One of them being Double Fine Adventure, which is nearing $2 million dollars already.

Secret of their success?

Former glory and fame in the industry, sure. A known and trustworthy name for many – yes. But the thing that sealed the deal was the video.

This is a lesson in selling over video. Watch and learn. Hit play:

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