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email marketing

The Keys to Email Deliverability

Domain reputation is a critical factor in getting more emails to your subscriber’s inbox.

To build or rehabilitate your domain reputation, you need to maximize positive email signals tied to your domain. 

When thinking about mailbox provider algorithms, some actions are considered positive. 

And some actions are considered negative. 

Certain positive signals also carry more “weight” than others. 

After spending hours combing through Gmail, Yahoo, and Outlook email documentation, this blog lists many positive (and negative) signals each algorithm uses to maximize email deliverability. 

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How to Build a Beloved Product Without Email Marketing

My co-founder and I consider his sister to be a trusted confidant. So when she told us that she’s uncomfortable providing her email address to companies—including ours!—and didn’t want more email clogging up her inbox, it made us stop in our tracks. 

Could this be true across the board? We dug into our data and quickly discovered that our users shared her sentiment.

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The Beginner's Guide to Email Segmentation & Personalization

Over the last several years, email has been pronounced dead half a dozen times, if not more. The truth is, even today, that email is very much alive and, for most optimizers, it’s far from being on its proverbial deathbed.

How can there be such a divided opinion? Segmentation and personalization are the answer.

Optimizers who take advantage of it are seeing real ROI. Optimizers who don’t? Well, they’re likely declaring that “the email blast is dead.”

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popups

It’s a well known that most people do not buy from you on their first visit. In fact, a study from Episerver showed that “92% of consumers visit a brand’s website for the first time to do something other than make a purchase.”

While there are many factors that go into getting consumers ultimately purchase, popups can be quite effective at getting your visitors to buy but are quite controversial.

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Confirmation email

Confirmation emails are usually as delightful as your typical in-store receipt (read: not at all delightful).

Because these emails are triggered by the user’s actions, your customers are expecting something—which means they open, notice, and engage with confirmation emails more than they might with other email types.

This post will explain why confirmation emails come at a critical stage in the customer lifecycle, the three steps to make confirmation emails succeed are, and the limits of confirmation emails as a strategy.

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