Ever wonder why your site has a lot of visitors but not enough transactions, purchases, or inquiries? In this post, we look at marketing and UX metrics from a slightly different angle.
Cialdini breaks down influence into six persuasion principles. What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast, and swear a little, among other things.
But what about persuading somebody without words—possible?
Symbolism is a tricky thing. Different symbols mean different things to different people based on different backgrounds and past experiences. That’s why icons can easily flop, if they’re not properly tested. After all…
If the user can’t use it, it doesn’t work. [Tweet It!]
The four different media tools for communicating with your customer on the web are text, graphics, moving images, and sound. That’s it.
Those are the only tools you have to explain concepts, convey emotions, and create a satisfying user experience.
Take a step back, and you’ll see that what “converts best” is really just how these elements are designed and combined to get a user into a “flow” state, where each click comes more naturally than the next.
So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up.
Usability testing is the black horse of boosting conversions. If your site is difficult to use or hard to understand (means it has usability problems), it will result in poor conversions.