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  1. Martin

    Great post!
    Usability testing is a great method to find big conversion killers, that you thought your site would never have :) I’ve used it, like you, as first step of finding problems, and then used A/B-testing to controll the changes. Great method to use alongside split testing.

  2. Marko Nemberg

    Bloody good work there, Peep! You took the words right out of my mouth :)

  3. Great Detailed Post with lots of examples as usual..
    Great usability test video too…!
    Bookmarked this article..
    Thanks again for sharing.. !

  4. Darrell Freeman

    Some great tips here! We used with a client to test their checkout area and since this they have decided to stop requesting user’s mobile phone numbers as users were asking too many questions about why they needed it and causing abandoned carts. Could this be extended to mobile optimised versions of websites?

    1. Peep Laja Peep Laja

      For sure. You can do user testing on mobile devices, but then in person – not aware of screencasting tools for mobiles yet. You can also do swipe tracking with

  5. Gareth

    Love the link, the US gov telling us how to make useful sites, but with a totally crap outdated site lol.

  6. Garry Ponus

    Fascinating Peep. Your comment about over-the-shoulder testing is an interesting one. It may, in part, be influenced by what you tell the person you’re doing while they test.

    The more innocuous you can make your presence feel (“don’t worry, I’m not watching you, I doing (something unrelated)” etc), the more ‘natural’ the results are likely to be, although there will always be some influence I guess.

  7. Phil Sharp

    Peep, this post is filled with tons of great information! Thank you so much for taking the time to write it.

    I especially like the point you made about testing sites before you put them online. I started doing this about 6 months ago and have saved myself so much time. I’ll generally mock something up with Balsamiq, throw it online with Invision, and then get TONS of great feedback before I spend the time to markup the site.

    Also, since I work at, I wanted to point out that with our Enterprise platform you’ll have a much easier time targeting the specific audience you’re looking for. We have a lot of advanced features (moderated intercepts, advanced demographics, recruit from sampling companies) that aren’t a part of our pay-as-you-go product.

    Keep up the great work Peep! I look forward to your next post.

  8. Giochi

    really useful post! I hope to increase my conversion rate, because it’s really low now :S

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Website Usability Testing: A Must for Boosting Conversions