Search results for: value proposition

How To Come Up With A Value Proposition When What You Sell ISN'T Unique

How do I come up with a unique value proposition? What I sell isn’t unique.

If you’re working on improving your business, you know there’s no shortage about why you need a unique value proposition.

You’ve probably even seen a handful of solid examples, but when you go to write your own, you hit a wall.

You’ve got too many competitors, they’re selling the same stuff, and it looks like all the good value propositions are taken.

What can you do? Keep reading »

The Presentation of Your Value Proposition Matters [Original Research]

Many people in the marketing space are trying to figure out how to best present their value proposition. Which copy works best? Which design?

These are important questions because your value proposition is such a high impact area of your site – some would say the most important part.

So even though many people are working on and researching value proposition presentation, we thought there was still room to investigate, so we conducted a study through CXL Institute 

This study manipulates the value proposition of a financial service SaaS website, and uses eye-tracking and survey tools to test differences and effectiveness among the value prop. variations.

Keep reading »

Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs)  is — at least at first glance — really Marketing 101 material.

So why keep talking about it? For one very good reason:

Most courses & books on value propositions FAIL to show you how to actually create value proposition through empirical, quantified research. Keep reading »

How To Increase Perceived Value (and Charge More)

Perception isn’t always the same thing as reality, even when it comes to something as supposedly objective as your product’s value.

In fact, the perceived value of your product is fairly malleable. There are countless studies as well as anecdotes that support the notion that you can tweak small things to increase your product’s value perception.

Keep reading »

Homepage Optimization

There’s no denying that your homepage is vital to your site, especially if you’re a service (including SaaS) company. It’s likely one of your most visited pages, acting as a proverbial launch pad.

While you read about optimizing individual landing pages day in and day out, optimizing homepages is less frequently explored. Do the same old rules from 2005 still apply? Are people still visiting and using homepages they same way they were a decade ago?

Keep reading »

hurricane paths

Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard.

So what does an afternoon rainshower over Cape Verde tell you about the next Category 5 hurricane? Often, little more than a form fill tells you about the potential for a five-figure sale months down the road.       

Keep reading »
The last 22 (part IV)

This post is the fourth and last in the feedback series for now. All the websites submitted on time (by 26th of December) have gotten their feedback. Keep reading »