“Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software.
But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% compared to 7% for direct mail.
You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment?
Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample.
But for large organizations, it’s still a critical one. Why? Because it includes your most passionate fans.
U.S. companies spend billions on training each year. What about marketing departments? How much do they spend? What are they getting out of it? And what are they struggling to solve?
In my daily work with ecommerce brands, I see two types of companies:
The second type is winning. Why?
No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively).
Rich media is one of email’s greatest advantages, transforming email—once plain-text messages suitable only for interdepartmental communication—into a robust marketing channel.
Inbound marketing. Conversational marketing. The subscription economy. Growth hacking. Each term, now ubiquitous, had humble origins but a profound—and profitable—impact.
I don’t have to convince you that email is important:
But do you work on your email? Is email an actively managed and QA’d operation in your business?
Most hurricanes that reach the United States
So what does an afternoon rainshower over Cape Verde tell you about the next Category 5 hurricane? Often, little more than a form fill tells you about the potential for a five-figure sale months down the road.
Website redesigns are a huge risk. You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process.