Why Sites in High-Growth Industries Have Terrible UX
If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? Wrong.
If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? Wrong.
Earlier this year, at CXL Live, you asked us about voice search (a lot). More specifically, you asked the hard questions, like:
This post has answers. They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience.
There’s a building. In a back room, a guy peels potatoes. Out front, two people sit at a table. By the door, a person answers a phone.
Does that make the building a restaurant? No? Would it become one if the guy peeled potatoes and oranges?
It’s an absurd standard. It’s also the same one we apply to demand generation.
When I last checked, there were 987,119 “thought leaders” on LinkedIn. Soon, there’ll be more than a million. How many of those do you trust?
There’s a reason why people say “the first impression is the last impression.” Some 51% of customers never approach a business again after one bad experience. That puts pressure on every interaction—and every missed opportunity—with potential customers, recent purchasers, and long-time users.
Web chat is often the first impression for customer service interactions. While chat services initially connected consumers with real customer service staff, chatbots have become increasingly common—for obvious reasons and with obvious limitations.
In 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code.
Data is the life blood of any SaaS company. Data will empower you to make better decisions and help you grow faster. However, few companies make the most of their existing data or get access to the data they need.
Right now, there is a tsunami that’s coming to wipe out thousands of SaaS companies.
In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences.
In the world of data-driven marketing, more and more tasks require a bit of coding.
This post is not a dry feature-by-feature comparison, nor does it include a winner-take-all verdict. Your business won’t benefit from either of those things.
Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible.