About CXL Agency

Awesome results built by an awesome team

Offices in Austin, TX | Tallinn, Estonia | London, UK | Budapest, Hungary

Ben Labay

Research Director

Ben is our conversion research specialist. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.

Sam McAlear

Conversion Analyst

Sam is our conversion analyst. He has spent a decade working on SaaS and enterprise product management. He brings a diverse set of technical, product development and UX knowledge to building CRO programs.

Peep Laja

Chief Conversion Officer, Principal

Peep is our conversion guru, the mastermind behind the work we provide for our customers. He has worked with thousands of companies all over the world.

Viljo Vabrit

Senior Conversion Strategist, Partner

Viljo is an experienced consultant and trainer, having worked years as a marketing manager in the civil sector.

Leho Kraav

Senior Conversion Strategist, Partner

Leho is a digital marketer and technology expert two in one. He combines his 3 academic degrees, 20 years in information technology and entrepreneurship experience into a powerful asset for adding value to our customers.

Laszlo Zagyva

Persuasive UX Designer

Laszlo is our design talent, combining UX research with creativity and design thinking.

Edgar Špongolts

Senior Conversion Analyst

Edgar has more than a decade of experience of running various companies. All of this experience is applied through crafting meticulous CRO strategies that maximize the value gained from an optimization process.

Silver Ringvee

Testing Front-End Development Specialist

Silver is a developer specialized in everything related to the client side of the web. He loves making great ideas happen using modern web technologies. BBA in progress.

Jan Sonberg

Conversion Analyst

Jan is a seasoned ecommerce optimization expert.

Pirje Tumm

UX Designer

Pirje is an UI designer striving to create beautiful and user-friendly designs, loves pushing pixels and designing more than Fridays.

Kalle Raus

Front-End Development Specialist

Kalle is specialized in front end development, creating tests and web pages.


Annika Oorn

Conversion Analyst

Annika is our conversion analyst.

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