Analytics Implementation Services
Not tracking important data-points means missing out a huge potential but making decisions based on false data is even worse. Most analytics setups we’ve seen are full of different shortcomings and many of them are showing skewed data. Without correct data, you can’t really optimize your site and make crucial business decisions. We make sure this will change and you can finally trust your data.
We check the configuration and accuracy of your current data collecting setup. Working closely with your team, we make sure all the relevant KPI metrics and dimensions are tracked properly*. Besides your main analytics platform – Google Analytics or Adobe Analytics – we check your tag management, behavior tracking and A/B testing solutions, too. Our goal is to make sure you have a strong and profit-oriented analytics toolset where everything is well-integrated and working without silos.
Keeping the best business and security practices in mind, we do analytics setups from scratch or improve the system you already have. Besides the most important KPI-s, we make sure all the relevant user-actions and micro conversions are tracked accurately. We work with both Google Analytics and Adobe Analytics as well as a list of user behavior analysis tools (Hotjar etc.) and A/B testing platforms.
Reporting and Visualization
We analyze and combine various data sources, visualize this data and formulate business recommendations that support the continuous development of your website.
While Google Data Studio is our first recommendation for most businesses, we can also work with Tableau, Microsoft Power BI and other business intelligence platforms.
Combining the input from your team, our analysts, designers and developers, we build dashboards that are good not only for getting a quick overview but make a valuable asset in the whole analysis process.
So, you are collecting a lot of interesting data and it’s time to start mining some actionable insights. What you need is a top-notch analytics expertise that is capable of working across different platforms and industries. Finding such people is both difficult and expensive, not to mention that the need for such expertise is often seasonal.
An experienced online analyst from CXL can join your project at any time. We have experience with most digital analytics, business intelligence and A/B testing platforms. This means that we can consult your team with any analytics hurdles you might have, or jump in and start working on a project directly.
Tools we use