- If you want somebody to fulfill your vision for a new design, there are tons of design shops that can help you. Not us. We don’t design websites based on somebody’s subjective opinion.
We follow the money.
“Business is cracking over here! The website is doing an amazing job harvesting emails as well as converting directly. This year has been fantastic. We are running at over 90% occupancy for our set date departure tours and I am having to put on two more staff again next year (we added two more this year). Word of mouth and repeat has now been over taken by web sales for the first time in our business.”
CEO, Inspiration Outdoors
1. Website re-designs can be risky. Which is why a data-driven approach is a must.
If you change everything at once, some things may get better while other things may get worse – leaving you with results that cancel each other out.
We minimize the risk of this happening by performing a full analysis of your existing site first. We will learn what’s working, and what’s not, we can keep the good parts and re-think the underperforming bits.
2. Your design will be based on the latest conversion, usability and persuasion know-how.
Our approach is based on data, in-depth industry knowledge, and extensive research.
We design websites to sell. Before, we even bring designers into a project, we have our conversion analysts crunch the numbers, analyze the business, conduct user research, and turn their insights into wireframes. These wireframes determine the layout, structure, and messaging.
Only now do the designers come in and make the site look awesome by coming up with ways to delight the users. Bear in mind, in our case even the designers are trained in conversion optimizations. We wouldn’t have it any other way.
Important expectation setting: even the best design is a hypothesis – one that needs to be tested in the real world. We will not promise that the design will instantly make you tons more money. This is just the real world. We will not promise that the design will instantly make you tons of money. This is just the first step. Now, continuous optimization begins (and we can help).
- Why don’t most websites produce desired results? It’s because they’re usually built like this: Client (or a committee) describes the kind of website they want, and the design shop delivers. Did the committee consist of conversion and UX experts? Nope. Client tells the designer to come up with something, and the designer has a “vision” or follows the latest design trends. Are typical web designer data-driven or conversion-minded? Alas, most are not. Everybody should stick with what they know best. The clients are experts at what they do, and designers and developers are NOT conversions experts.