Marcus Taylor

Marcus Taylor

Marcus Taylor is an award-winning entrepreneur, and founder of Venture Harbour. Marcus also built the World’s first scientifically valid ‘comfort zone calculator’, which he has spoken about at TEDx.

Marcus speaks about marketing and entrepreneurship at conferences internationally, and contributes to Econsultancy, Moz, Forbes, and Huffington Post.

Web Forms

As marketers, we spend countless hours acquiring traffic and crafting persuasive content, but too often we drop the ball at the final stage of the lead gen funnel – the form.

We’ve all heard stories about the impact that forms have on conversion rates, like how Expedia made an extra $1 million per year by removing one field on their form or how Marketo received 34% more leads by experimenting with their form length.

Despite the impact a well-optimized form can have on the bottom line, most marketers still use “paper forms on the web” (web forms that look like forms you’d fill out on paper).

Keep reading »

How Creating a Sense of Urgency Helped Me Increase Sales By 332%

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. There were only 5,000 packages available.

I had invested a lot into this campaign. Not only had I spent four months putting the campaign together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours. Keep reading »