Ott Niggulis

Ott Niggulis is an chef-paramedic-marketer. He has been doing traditional and digital marketing for the past 4 years in Europe and in the Middle East in mainly not-for-profit sector.

A Primer to Setting Up Your Own Affiliate Marketing Program

Raise your hand if you would like to get extra revenue with an ROI of 1300%, that is for every dollar you invest you get back 14. What if, once the system were set up, it was fairly easy to maintain and continue making more money?

I don’t know about you but I would LOVE to have such a system in place. What I’m talking about of course is affiliate marketing. Or as it’s being used more and more nowadays – performance marketing.

Keep reading »

In Defense Of The Email Popup

It’s a well known fact that most people do not buy from you on their first visit. But what exactly does “most people” mean?

According to SeeWhy’s extensive research, “most people” means about 99%. Sure, they’re talking about eCommerce sites, but still, it raises a very interesting question, “If 99% of people won’t buy on the first visit… how then can we get them to return for a second visit?”

Keep reading »

The 3 Step Approach To Successful Customer Engagement

There is one variable that data is not very good at deciphering – the human.

It’s easy to forget when analyzing the data for conversion purposes is that the end user is a real human with feelings. Data tells us a lot of things, but it is really bad at anything that involves understanding the human condition.

Keep reading »

How To Identify & Improve Crappy UX Issues

Could you imagine a situation where 72% of your customers think that the content on your site was completely disconnected from what they really wanted?

What if you discovered that only a measly 14% of your customers actually valued a relationship with you and your brand?

Sorry to be the bearer of bad news, but according to recent research done by CEB Marketing, this might just be the case. What’s even more frightening, is how highly marketers (that is you and me) think of themselves.

Keep reading »

6 Conversion Rate Optimization Case Studies With Surprising Results

In the world of conversion optimization it’s always a good idea to keep your eyes open for case studies that you can learn from, adapt to your needs and go test it.

What we have are 6 case studies that are a bit different. They take something as common social sharing buttons, Facebook Connect or huge product pictures, things that in theory would give you nice boost if you tested them.

In many cases, the results may surprise you.

Keep reading »