Spenser Skates

Spenser is the CEO and co-founder of Amplitude. He experienced the need for a better product analytics solution first-hand while developing Sonalight, a text-to-voice app. Out of that need, Spenser created Amplitude so that everyone can learn from user behavior and build better products.

Behavioral Personas

Retention is the key to building a great business.

When your core product experience brings your users back time and time again, you gain some incredible advantages. You spend less on acquisition, learn from your users faster, and start building a community through word of mouth and referrals.

If you can’t retain your users, you’re going to spend more on acquisition while not growing as quickly. You’ll spread distaste for your product, not delight. Soon, you’ll find that there are no more users out there to churn through.

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