Svitlana Graves

Svitlana Graves

Svitlana Graves is a marketer with expertise in conversion rate optimization. Her current goal is to join a B2B marketing team where she can use her user research and analytical skills in a role to develop and implement creative solutions to marketing problems.

Good Survey Questions: Master the Art of the Ask

“Surveys are the most dangerous research tool,” says Erika Hall, author of Just Enough Research. “If you write bad survey questions, you get bad data at scale with no chance of recovery.”

With people’s attention spans getting shorter, there is growing pressure to make surveys lean. More and more people are taking surveys on their phones and if the survey is too long, they drop out.

How can we make the survey short and still get the information we need?

By writing better questions.

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