Svitlana Graves

Svitlana Graves

Svitlana Graves is a digital marketing professional with a passion for SaaS and partner programs.

She enjoys collaborating with others, building strong business relationships, and helping customers and co-workers grow and succeed. On a personal note, Svitlana loves foreign languages. She has 5 under her belt and is learning #6.

A Step-by-Step Guide to Conducting Competitive Analysis

“Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte

When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to.

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions.

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Good Survey Questions: Master the Art of the Ask

“Surveys are the most dangerous research tool,” says Erika Hall, author of Just Enough Research. “If you write bad survey questions, you get bad data at scale with no chance of recovery.”

With people’s attention spans getting shorter, there is growing pressure to make surveys lean. More and more people are taking surveys on their phones and if the survey is too long, they drop out.

How can we make the survey short and still get the information we need?

By writing better questions.

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