Wesley Parker

Wesley Parker

Wesley is Founder and CEO at Clicteq. He currently manages a £6M AdWords portfolio across a range of different sectors. He’s regularly featured in leading publications, such as Search Engine Journal, Econsultancy and Certified Knowledge.

Single Keyword Ad Groups

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords.

Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 to 7.95 (out of 10). How’d we do it?

Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend.

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