Agile Marketing: How to Implement Scrum for Digital Marketing

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. It stands in opposition to “waterfall” production methods that treat analysis, design, coding, … Continue reading Agile Marketing: How to Implement Scrum for Digital Marketing