Alex Birkett

Alex Birkett

Alex Birkett is former Growth Marketer at CXL. Follow him on Twitter

13 Empirically Backed Form Design Best Practices

If you’re not following form design best practices, you might be leaving a significant amount of money on the table.

While forms aren’t the sexiest part of conversion optimization, they tend to be the closest to the money, the macro-conversions. Spending a little time optimizing forms can be some of the most important optimization work you can do.

Of course, best practices don’t work the same on all sites. It’s contextual. But generally, implementing form design tactics that work more often than not is a good way to get started.

Keep reading »

How to Avoid Being Deceived By Data

From the outside, it seems like data is impartial. It’s cold, objective, accurate.

In reality though it’s more complicated. In the hands of someone with an agenda, data can be weaponized to back up that viewpoint. Even in the hands of someone benevolent, data can be misinterpreted in dangerous ways.

Keep reading »

5 Questions to Ask When Approaching Digital Analytics Data

It’s all about asking the right digital analytics questions.

Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way.

In addition, you’ll consistently come up short on bringing true business value to your company.

Keep reading »

The Complete Guide to Writing Product Descriptions That Convert

Most product descriptions are awful. Or worse, non-existent.

Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it.

In fact, some companies do product copy so well that it’s almost a feature of the product itself.

Keep reading »