Derek Gleason

Derek Gleason

Derek is the Content Lead at CXL.

He used to do agency-side content marketing and SEO. Before that, he edited encyclopedias. Find him on Twitter.

What 15 CEOs Learned Building Top Agencies

I asked more than a dozen successful agency CEOs to share how they’ve navigated critical moments—getting started, landing (and keeping) clients, scaling teams, and marketing their agency.

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10 Conversion Optimization Myths that Just Won’t Go Away

Every industry is plagued by myths, misunderstanding, and half truths. This is especially true in digital marketing, and conversion optimization is no exception.

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How to Grow a YouTube Channel: Benchmarks & Strategy

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Or will a strategy that focuses on videos alone increase subscribers?

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Learning Styles: The Impact on Marketing Messaging

If you’ve ever worked at an agency, you know the value of client education. Results aren’t persuasive if reports seem like a jumble of acronyms. Trend lines aren’t impressive if they track metrics that appear distant from business goals.

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moat around castle

The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett:

The key to investing is [. . .] determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors.

Economic moats remain tethered to investing: A bigger moat makes a stock a better bet. But the implications are broader, for companies large and small.

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diverging path

What answer is a searcher looking for? For sustainable, valuable search traffic, you’d better provide it.

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Form Analytics: What You Can Track and How to Track It

You spend plenty of marketing dollars trying to get someone to your form. But how much goes to waste at that stage? According to data from Formisimo, roughly two-thirds of those who start filling out a form never complete it.

Why? If you’re not tracking form analytics, you don’t know. The data between a pageview and a form completion (or abandonment) is missing.

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person using laptop

Choosing the right account-based marketing software can be a messy process.

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linkedin video ads on mobile

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern.

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product.

LinkedIn has the potential to resolve both shortcomings:

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steve jobs iphone reveal

Apple created a monster. Every September, millions expect Tim Cook to change the world. Steve Jobs actually did a few times. But, increasingly, the Apple hype-fests are a marketing—not a product—showcase.

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