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Derek Gleason

What I Learned Publishing 200+ Blog Posts on CXL

This is my last week at CXL. It’s bittersweet. I started on a Monday and published my first post on a Thursday. Since then, it’s been rinse and repeat for nearly two-and-a-half years.

In sum, I wrote 46 posts and edited another 156. That works out to about a half-million words and a new post every 4 days for 870 days.

Through it all, here’s what I figured out—and what I failed to solve.

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Content Research: 4 Ways to Find a Ton of Wins

If I told you that a post earned 30 links and 100 shares, how would you respond?

“Wow, must’ve been amazing!”
“Not bad.”
“Total flop!”

Your gut reaction says more about the site you’re used to working on than it does about my hypothetical example.

Indeed, the size and power of a site—not necessarily the value of the content—can have the greatest influence on results. That matters, especially when it comes to content research.

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What the Best Growth Teams Get Right

Expecting a laundry list of skills or tactics? Don’t.

“Tactics are a dime a dozen,” says GrowthTribe’s David Arnoux, “and what works for me won’t work for you. In the end, it’s all about having a growth engine and running as many (quality) experiments as possible.”

We asked Arnoux and other growth experts what actually works, what matters most, and why so many fall short.

Four things came up over and over again.

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Updating Content: Process and Results for CXL

The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. To be honest, it never did.

A B2B website that educates potential buyers isn’t a personal “weblog.” It doesn’t toss out unsubstantiated opinions. It doesn’t age the same way. The earliest articles may cover the most valuable topics, but our throwaway content culture lets older posts rot.

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Marketing and Growth Lessons for Uncertain Times

“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.”

Tim Stewart, trsdigital

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. But nothing gets better if we stand still.

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