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Derek Gleason

Want to Know a Secret? Your Customers Do.

The carefully evasive proposal included intriguing tidbits: Jeff Bezos laughed when Mr. Kamen assembled an It for him [. . .] The proposal also included proclamations from tech-world celebrities like Steve Jobs, Apple’s founder, that the device might change urban life and could be as significant as the development of the personal computer.

The New York Times, January 2001

Dean Kamen’s code name for the project was “Ginger.” That was all most people knew. But few could wait to learn more. Deprived of source material, journalists wrote articles about articles. Finally, in December 2001, came the big reveal: Ginger was the Segway. 

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Form Analytics: What You Can Track and How to Track It

You spend plenty of marketing dollars trying to get someone to your form. But how much goes to waste at that stage? According to data from Zuko, roughly two-thirds of those who start filling out a form never complete it.

Why? If you’re not tracking form analytics, you don’t know. The data between a pageview and a form completion (or abandonment) is missing.

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linkedin video ads on mobile

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern.

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product.

LinkedIn has the potential to resolve both shortcomings:

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