Danny Wong

Danny Wong

Danny Wong is an entrepreneur, marketer and writer. As Conversio‘s resident Tale Spinner, he authors in-depth guides that teach Ecommerce store owners ways to manage, grow and scale their business.

In a former life, Danny co-founded Blank Label, a custom menswear company, which generates 7-figures in annual revenue through its website and retail locations in Boston, Chicago and D.C.

Post-Purchase Emails

A common mistake ecommerce store owners make is accepting the sale as the end-goal. It is easy for brands to think in such a transactional way; looking beyond each purchase can prove challenging.

A 2014 survey by Econsultancy revealed, “Just 42% of companies are able to measure customer lifetime value.” Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns.

For a business to thrive, it must provide customers with long-term value that translates into repeat purchases and, thus, increases the customer’s lifetime value to the company.

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