eduardo esparza

Eduardo is the CEO of Market 8, a customer-centric web design and UX firm specialized on B2B and high consideration B2C websites. He drives the discovery and website architecture process for Market 8 clients. He is an industrial engineer whose broad experience includes leadership positions in strategic planning, operations, finance, business process consulting and marketing for several multi-billion dollar companies across many industries, including the luxury home design, manufacturing, and industrial distribution industries, among other.

10 Best Practices for Better B2B Website Experience

Best practices are starting points: if you have no data, start with these. They are not what you should end up with, but it’s where you start (the optimization). That’s an important distinction.

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc.

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