Michael Mace is the Mobile Strategist for UserTesting.com – the fastest way to get real user feedback on a mobile app or website. Define a user test in minutes on their website, and you’ll get results in hours, including video & audio of real users running your app or site and performing the tests you specify.
The company’s more than 20,000 customers include Apple; Target; Google; Staples; Evernote; Home Depot; Wordpress; Hyatt; Yelp; Sears; Twitter; Bed, Bath, & Beyond; Trip Advisor; Toys R Us; Black & Decker; and Proctor & Gamble.
If there’s a consensus about anything in the mobile market, it’s that mobile ecommerce conversions are lower than on desktop.
Smartphones have the lowest conversion potential, but tablets also win fewer conversions compared to desktop.
For example, Monetate reported that, globally, desktop conversion rates are more than twice that of mobile devices:
There are an almost limitless number of mobile usability gotchas that need to be identified and gradually refined.