If 500 different people go to Amazon.com, they each a different version of the home page. How come? It’s personalized! It’s no secret why Amazon does that: content personalization makes money.Keep reading »
In marketing, a call to action (or CTA) is any message designed to prompt an immediate response or encourage an immediate sale.
According to Wingify, almost 30% of all A/B tests run by their customers are call-to-action button tests. But only one in seven of those call-to-action tests produces a statistically significant improvement. When it does, however, the average increase is 49%.Keep reading »
No single color is better than another. Ultimately, what matters is how much a button color contrasts with the area around it.Keep reading »
Raise your hand if you would like to get extra revenue with an ROI of 1300%, that is for every dollar you invest you get back 14. What if, once the system were set up, it was fairly easy to maintain and continue making more money?
I don’t know about you but I would LOVE to have such a system in place. What I’m talking about of course is affiliate marketing. Or as it’s being used more and more nowadays – performance marketing.
Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers.
Then again if you don’t understand who your customer is or worse it’s “everybody” then you have very little change of being successful at it.
It’s a well known fact that most people do not buy from you on their first visit. But what exactly does “most people” mean?
According to SeeWhy’s extensive research, “most people” means about 99%. Sure, they’re talking about eCommerce sites, but still, it raises a very interesting question, “If 99% of people won’t buy on the first visit… how then can we get them to return for a second visit?”Keep reading »
There is one variable that data is not very good at deciphering – the human.
It’s easy to forget when analyzing the data for conversion purposes is that the end user is a real human with feelings. Data tells us a lot of things, but it is really bad at anything that involves understanding the human condition.
Could you imagine a situation where 72% of your customers think that the content on your site was completely disconnected from what they really wanted?
What if you discovered that only a measly 14% of your customers actually valued a relationship with you and your brand?
Sorry to be the bearer of bad news, but according to recent research done by CEB Marketing, this might just be the case. What’s even more frightening, is how highly marketers (that is you and me) think of themselves.
In the study, marketers believed that 44% of customers valued relationships with brands, and that the majority of their customers wanted to get content that showed how Their products fit into Customers lives.Keep reading »
In the world of conversion optimization it’s always a good idea to keep your eyes open for case studies that you can learn from, adapt to your needs and go test it.
What we have are 6 case studies that are a bit different. They take something as common social sharing buttons, Facebook Connect or huge product pictures, things that in theory would give you nice boost if you tested them.
In many cases, the results may surprise you.