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Rob Marsh

Rob Marsh is a conversion copywriter at Brandstory.

He writes landing pages and conversion-oriented content that turns web visitors into paying customers.

Science of Marketing

Fact: offering customers more choices kills conversion rates.

A scientific study proved it.

Fact: you can prime customers to behave in certain ways with certain phrases, images or ideas.

Researchers have shown it’s true.

Fact: if you give potential customers a small gift, you’ll create a debt that customers will eagerly repay.

Robert Cialdini wrote about that years ago in his popular book, Influence: The Psychology of Persuasion.

These ideas (and dozens of others) are so widely accepted that almost no one questions them.

But maybe we should.

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