Data is the life blood of any SaaS company. Data will empower you to make better decisions and help you grow faster. However, few companies make the most of their existing data or get access to the data they need. Keep reading »
According to Amplitude, product analytics “show you who your users are, what they want, and how to keep them.”
Indeed, I remember the first time that a client told me how much analytics had helped their business. They were able to increase their sign-up rate for their product by 22% while reducing their marketing costs. It wasn’t magic or fancy tactics. They simply used their analytics data to make informed decisions.
They didn’t have to guess or take huge bets. They knew exactly what was working and what they needed to do more of.