Sujan Deswal

Sujan Deswal is an inbound marketer at AdPushup, a tool that helps web publishers optimize their online ads revenue. Follow him on Twitter at @SujanDeswal.

Banner Ads Suck (and How to Make Them Convert Better)

In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines.

In fact, you are more likely to put yourself through a Navy SEAL’s training than click on a banner ad

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