Tommy Walker

Tommy Walker is the former Editor-in-Chief of ConversionXL, Producer of Page Fights & founder of Social Filter.

You can follow him on Twitter here

Internal Site Search Optimization: Best Practices for Your Site

According to Econsultancy, up to 30% of ecommerce visitors use internal site search. Due to the increased level of purchase intent from searchers, they’re known to convert up to 5–6x higher than the average non–site search visitor.

Site searchers account for up to 14% of all revenue, and case studies have shown increased conversion rates of 43% from site search optimization.

Yet how many sites pay attention to site search? Too often, it gets ignored. This post walks you through opportunities to improve your internal site search.

Keep reading »
small plate with simple ingredients.

A study by Google had two key findings:

  • Users will judge websites as beautiful or not within 1/50th to 1/20th of a second.
  • “Visually complex” websites are consistently rated as less beautiful than their simpler counterparts.

Moreover, “highly prototypical” sites—those with layouts commonly associated with sites of their category—that also had a simple website design were rated the most beautiful.

In other words, the study found that the simpler the design, the better.

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6 Key CRO Lessons I've Learned As Editor

As of next week, I, Tommy Walker, will be leaving my post as editor of CXL.

I’ve learned so much in this past year, and I owe so much to this blog. If you’ll allow, I’d like to share the 6 major lessons I’ve learned as the editor of this blog.  Keep reading »

Stock Photography vs. Real Photos: Can't We Use Both?

When it comes to online imagery, it’s not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size, scale, detail, context & brand.

According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Keep reading »

Two Overlooked Aspects Of Your Site Design That May Be Hurting Conversions

Normally, I dig into massive amounts of data, but today, I think we should talk about something that’s a little bit more subjective & open to interpretation – design.

Specifically, your design’s first impression, how long it takes to make that impression, and whether or not that impression is communicating the right things (or anything for that matter) about your brand.  Keep reading »