Tommy Walker

Tommy Walker is the former Editor-in-Chief of ConversionXL, Producer of Page Fights & founder of Social Filter.

You can follow him on Twitter here

6 Key CRO Lessons I've Learned As Editor

As of next week, I, Tommy Walker, will be leaving my post as editor of ConversionXL.

I’ve learned so much in this past year, and I owe so much to this blog. If you’ll allow, I’d like to share the 6 major lessons I’ve learned as the editor of this blog.  Keep reading »

Stock Photography vs. Real Photos: Can't We Use Both?

When it comes to online imagery, it’s not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size, scale, detail, context & brand.

According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Keep reading »

Two Overlooked Aspects Of Your Site Design That May Be Hurting Conversions

Normally, I dig into massive amounts of data, but today, I think we should talk about something that’s a little bit more subjective & open to interpretation – design.

Specifically, your design’s first impression, how long it takes to make that impression, and whether or not that impression is communicating the right things (or anything for that matter) about your brand.  Keep reading »