Acquisition

How to acquire more customers? How to attract the right people? These posts are all about data-driven approach to customer acquisition.

How to Create a Marketing Campaign That Stands Out

Plenty of us have witnessed a marketing campaign gone wrong. Remember that recent Pepsi commercial featuring Kendall Jenner trying to settle a Black Lives Matter protest with a can of Pepsi? I just remember thinking (as I gagged), “How did that actually make it to market?!”

Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market. Keep reading »

9 Ways to Supercharge Your Email Click-Through Rates

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

But the average email CTR is 4.19% — across all industries.

Which means around 4 recipients click your links for every 100 opened emails.

Keep reading »

7 Easy and Effective Customer Segments to Target in Facebook Ads

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry.

However, it’s often the case that companies are leaving money on the table when it comes to Facebook ads. Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively.

Keep reading »