Acquisition

9 Ways to Supercharge Your Email Click-Through Rates

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

But the average email CTR is 4.19% — across all industries.

Which means around 4 recipients click your links for every 100 opened emails.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry.

However, it’s often the case that companies are leaving money on the table when it comes to Facebook ads. Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively.

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How to Choose Digital Marketing Channels for Long Term Growth

How you decide to invest in marketing channels can make or break your business.

That sounds like an obvious statement, but not a lot of people think about it critically. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. This is both ineffective and stressful.

It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. FOMO is real.

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Single Keyword Ad Groups

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords.

Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 to 7.95 (out of 10). How’d we do it?

Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend.

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Affiliate Marketing

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”

Of course, affiliate marketing has this mysterious aura about it. Many of the top search results for the term are focused on what it is and whether you can make money from it.

The truth is that it’s not all that mysterious. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow.

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PPC Targeting

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use.

The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

So where do you even begin when there are 72+ PPC options for you?

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