Acquisition

linkedin video ads on mobile

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern.

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product.

LinkedIn has the potential to resolve both shortcomings:

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winter cityscape

Cold emails are unsolicited emails sent to previously uncontacted recipients.

The term has a bad reputation. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. workers spend 3.2 hours checking their work email each day.

Why would anyone want to use cold email? Because, when done well, it can work. Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction.

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How to Create a Marketing Campaign That Stands Out

Plenty of us have witnessed a marketing campaign gone wrong. Remember that recent Pepsi commercial featuring Kendall Jenner trying to settle a Black Lives Matter protest with a can of Pepsi? I just remember thinking (as I gagged), “How did that actually make it to market?!”

Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market. Keep reading »

9 Ways to Supercharge Your Email Click-Through Rates

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

But the average email CTR is 4.19% — across all industries.

Which means around 4 recipients click your links for every 100 opened emails.

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