The CXL Guide to Storytelling: How to Captivate Your Audience
Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. Fail to do so, and you’ll likely lose their attention.
Not every piece of content needs to tell a story. Applying storytelling in the right place, at the right time, in the right way makes all the difference.