I don’t have to convince you that email is important:
- Email is a cost-effective way to get sales. Converting customers from your mailing list costs less than converting the same number via advertising.
- Email includes your most-interested customers. The majority of your list is composed of people who’ve already placed an order, so you know that they’re willing to buy (though it still takes effort to win back customers.)
- Email maxes out revenue from big sale periods. Black Friday and Cyber Monday sales represented $123 billion in revenue in 2018. And, according to Klaviyo, emails initiated 30% of those sales.
But do you work on your email? Is email an actively managed and QA’d operation in your business?Keep reading »
There’s a building. In a back room, a guy peels potatoes. Out front, two people sit at a table. By the door, a person answers a phone.
Does that make the building a restaurant? No? Would it become one if the guy peeled potatoes and oranges?
It’s an absurd standard. It’s also the same one we apply to demand generation. Keep reading »
Right now, there is a tsunami that’s coming to wipe out thousands of SaaS companies.
In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences. Keep reading »
A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth.
In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. The company had been bleeding cash, losing six figures per month.
That summer a private equity fund acquired the assets of the company. They brought me in as CMO.
Within three months all marketing KPIs had improved. Keep reading »
At TelTech, it took our product-marketing organization more than a year to get to something that resembled a true growth team, running high tempo testing.
So, if you are struggling to implement the growth hacking methodology, I get it. We assembled a team, achieved product-market fit, and identified our growth levers, but got stuck when we tried to put process behind our testing.
If you’re at a similar stage in your development, you’ll probably get stuck there too. Eventually, we found some practical methods to help us succeed.