Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?
In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point.
Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing.
Both companies suffered from a fatal lack of marketing. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.
To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing.
In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd.