Business Building

The Key To Customer Loyalty

If you want to double your results, you can either double the number of visitors (very expensive), double the conversion rate (possible, but increasingly harder as there’s a max limit to your conversion rate) or double repeat purchases – loyalty. Keep reading »

Invent a new category, charge more

Somebody asked me the other day how can they charge more for their product. Like way more than people are used to paying for products in that category. The solution: create a new product category. Keep reading »