Copywriting

5 Characteristics Of High Converting Headlines

Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half of them.

While other “expert analysis” put that exposure to marketing anywhere between 500-5000 messages, this is the most sane explanation of what we’re actually aware of.

I bring this up, because to get “conversions” you must first grab attention. To grab attention, you must not only understand the needs of your market, but also the noise that goes along with it. Keep reading »

How To Write "Compelling" Copy When You Don't Have An Audience.

Wondering how to write “compelling” copy? Consider this.

According to a 2012 psychological study conducted in France by psychologist Remi Radel, humans can perceive the meaning of words in as little as 1/300th of a second.

Keep reading »

How Do You Know If Your Copy Is Any Good? (My 4 Step Process For Copy Testing)

For the sake of argument, let’s say you know the basics of copywriting.

Blah blah, write a compelling headline, know your audience, be persuasive, find your unique selling proposition, keep copy clean, blah blah blah.

At one point, this advice was great. But from where you’re sitting, “write compelling headlines” isn’t helpful anymore, is it? Keep reading »

Maximizing Your Autoresponder Campaign: Content, Length & Frequency

Most people won’t buy anything on the first visit, so you need to capture emails. And then what? In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. Keep reading »

Quick Course On Effective Website Copywriting

Article originally published at Smashing Magazine.

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. Keep reading »

How to Get People to Believe What You Write

We live in the age of distrust. Our bullsh*t detectors work at full speed and anything fishy gets caught. Any claim you make without showing proof is destined to fail. We’re all skeptics.

Even if you mean well, people find it hard to believe you. Here are a few principles and a 3-step sequence you can use to make your writing more believable. Keep reading »

A really good course on storytelling and creating content. Free.

Do you know who is Ira Glass? You better. He’s the host and producer of This American Life, a weekly radio show drawing over a million listeners every week. He’s the storytelling guru, if there ever was one. Keep reading »

Copywriting based on the science of persuasion

If you’re ever going to sell anything online, copywriting is a much needed skill. Keep reading »