Copywriting

5 Characteristics Of High Converting Headlines

Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half of them.

While other “expert analysis” put that exposure to marketing anywhere between 500-5000 messages, this is the most sane explanation of what we’re actually aware of.

I bring this up, because to get “conversions” you must first grab attention. To grab attention, you must not only understand the needs of your market, but also the noise that goes along with it. Keep reading »

How to Get People to Believe What You Write

We live in the age of distrust. Our bullsh*t detectors work at full speed and anything fishy gets caught. Any claim you make without showing proof is destined to fail. We’re all skeptics.

Even if you mean well, people find it hard to believe you. Here are a few principles and a 3-step sequence you can use to make your writing more believable. Keep reading »