Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. It’s among the very best CRO events in the world, and of course in Europe.
Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Here are top insights from every speaker of this year’s event.
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Did you know that Netflix has only 90 seconds to find a show that suits a user before she gets frustrated and quits? According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.”
How does Netflix manage to find the right show for the right user so quickly?
According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Netflix estimates the value brought by this personalized recommendation system at a billion dollars per year.
That’s a serious win achieved through personalization.
The conversion funnel is the most important part of every e-Commerce website. It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website.
But sadly, as we know, not all visitors who put a product into their carts end up buying.
This is what’s known as a dropout or cart abandonment. The visitor initiates his journey through the conversion funnel, but he never completes it. Why?
Visitors do not complete their journey through the funnel for any number of reasons. Frequently, we have to guess at the reason for an abandoned cart.
But, using Google Analytics, we can locate where they quit.
“Our A/B testing tool’s visual editor allows marketers to set up tests without needing developers!”
A version of this is communicated by pretty much every testing tool out there. Their websites show off screenshots or videos of visual editors. But it’s wrong. You shouldn’t use visual editors to run your testing program. Keep reading »
After about two years, today is my very last day doing content and growth at CXL.
In celebration of this amazing experience, I want to share the five most important lessons I’ve learned during my time here.
Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. Keep reading »