CRO & Testing

Email Testing: Going Beyond Open Rate and Click Rate

Email is one of the few marketing channels that spans the full funnel. You use email to raise awareness pre-conversion. To stay connected with content subscribers. To nurture leads to customers. To encourage repeat purchases or combat churn. To upsell existing customers.

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How to Build a High-Converting Landing Page: Rules, Structure, & Design

A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. It can be a specific page on your website or a separate page created exclusively for search engines.

Landing pages direct visitors to take a specific action, such as making a purchase, completing a registration, or subscribing to your email list.

Your landing page often determines the success of your ad campaign. A good landing page equals good ROI. A crappy landing page (needlessly) wastes money.

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A/B Testing Statistics: An Easy-to-Understand Guide

Testing tools are getting more sophisticated. Blogs are brimming with “inspiring” case studies. Experimentation is becoming more and more common for marketers. Statistical know-how, however, lags behind.

This post is filled with clear explanations of A/B testing statistics from top CRO experts. A/B testing statistics aren’t that complicated—but they are that essential to running tests correctly.

Here’s what we’ll cover (feel free to jump ahead):

  1. Mean, variance, and sampling;
  2. Statistical significance;
  3. P-values;
  4. Statistical power;
  5. Confidence intervals and margin of errors;
  6. Regression to the mean;
  7. Segmenting;
  8. Confounding variables and external factors.

And just in case you’re uncertain about why A/B testing statistics are so essential…

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