![Improving Mobile UX to Boost Conversions 24.5% [Case Study]](https://cxl.com/wp-content/uploads/2016/02/mobileux-320x160.jpeg)
You know that a good user experience leads to more conversions. You also know there’s always room for improvement, and you’re never done optimizing. There are always areas of opportunity.
One of the biggest areas of opportunity, for most companies at this point in time, is mobile optimization. How is it different and how can you improve the mobile user experience?
You’d think conversion optimization and SEO should play together nicely, right?
In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. Therefore, the more you test and improve your site, the higher it should appear in the rankings. You get more traffic, more conversions, more money – in an endless hockey stick shaped cycle.
Of course, it’s not so simple.
Data should speak for itself, but it doesn’t. After all, humans are involved, too – and we mess things up.
So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results.
What now?
If your site isn’t credible, you’re scaring off many would-be buyers. But credibility is contextual, and some attempts to add credibility can backfire.
How, then, can you create a web page that inspires trust, not skepticism—that aids a purchase instead of deterring it?
Conversion optimization is hard, but the heaviest lifting is often organizational – changing an organization from a gut-based approach to one driven by data and experimentation.
Conversion optimization isn’t necessarily something you can major in during college, so how can you tell who will be a world-class optimizer and who will just be..meh?
While there are many universal traits that define a good hire – proactivity, strong work ethic, critical thinking, attention to detail, and so on – there are some specific and unique traits that help optimizers flourish.
Defaults are powerful, often deceivingly so. Even if you don’t put much thought into it, you’re nudging your users to act in a certain way. It’s up to you, then, to make sure that you’re nudging them to the best possible action for your company and themselves.
Every year we publish a list of most read articles on CXL. Out of all the blog posts we published in 2015, these got the most attention.
Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right?
His definition, however, would likely be more detailed and complex, thus, more difficult for you, a first-time user, to understand.
As it turns out, marketers struggle with clarity, too. And it’s hurting your conversions in surprising ways.