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CRO & Testing

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Free trials are to SaaS applications as keys are to locks. The right one gets you in right away, but sometimes you have to try a few before you find the one that works.

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details.

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Key Insights from Elite Camp 2015 Speakers

Elite Camp is a 3-day traffic and (mainly) conversion event. It’s among the very best CRO events in the world, and of course in Europe. This year was already its 6th year – and the format has proven to be so successful that the event has been replicated in many other countries.

Elite Camp 2015 had an enviable line-up of heavy hitters and rock stars. Here are top insights from every speaker of this year’s event.

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The Hard Life of an Optimizer - Yuan Wright [Video]

Here’s another presentation from CXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices).

While optimization is fun, it’s also really hard. We’re asking a lot of questions.

Why do users do what they do? Is X actually influencing Y, or is it a mere correlation? The test bombed – but why? Yuan Wright, Director of Analytics at Electronic Arts, will lead you through an open discussion about the challenges we all face – optimizer to optimizer.

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Your Test is Only as Good as Your Hypothesis [Video]

CXL Live 2016 is coming up next March (get on the list to get tickets at pre-release prices). We’re going to publish video recordings of the previous event, and here’s the first one.

You run A/B tests – some win, some don’t. The likelihood of the tests actually having a positive impact largely depends whether you’re testing the right stuff.  Testing stupid stuff that makes no difference is by far the biggest reason for tests that end in “no difference”.

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The Discipline Based Testing Methodology

This is the methodology that I have developed over 12 years in the industry and working with over 300 organizations. It is also the methodology that has been used to have a near perfect test streak (6 test failures in 5.5 years), even if most others do not believe that stat.

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