Digital Analytics

What is happening, where and how much? Practitioner-written articles on digital analytics and tag managers.

mixpanel vs google analytics

This post is not a dry feature-by-feature comparison, nor does it include a winner-take-all verdict. Your business won’t benefit from either of those things.

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. Keep reading »

How to Segment A/B Test Results to Find Gold

You run an A/B test, and it’s a winner. Or maybe it’s flat (no difference in performance between variations). Does it mean that the treatments that you tested didn’t resonate with anyone? Probably not.

If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments.

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Do Review Stars on Google Help Click-Through Rate? [Original Study]

You know when you search for something on Google sometimes you see review stars next to a search result?

Like here:

Does it work to attract more clicks?

Inspired by our study Which Types of Social Proof Work Best?, we set out to quantify review stars as a way to increase click-through rates (CTR) in search engine results pages.

What kind of improvement in CTR can we get from including review stars in search engine results, if any? What does that mean for application in your business? We attempt to answer these questions with hard data in this CXL Institute study.

Our research was performed in collaboration with Belron® International, a automotive glass replacement and repair group.

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How to Structure Your Optimization and Experimentation Teams

It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours.

But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing?

There’s several different ways, and choosing which one works best for your company can be challenging. Here’s a rundown of the frameworks, their functions, and the benefits and challenges of each.

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5 Hardest Things in Conversion Optimization

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Keeping up with the technology changes and managing business’ expectations can be tricky.

Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization.
Keep reading »