Digital Analytics

What is happening, where and how much? Practitioner-written articles on digital analytics and tag managers.

How to Use Google Data Studio for Client Reporting

“Getting great results” and “creating great reports” are very different skill sets. If you’re like most marketers, you’d rather sharpen your subject-matter expertise than spend time in PowerPoint.

The result is that reporting becomes an afterthought rather than an opportunity—a “necessary evil” with imperfect solutions:

  • Manual reporting is too time-consuming, but it’s been the only way to report on the right platforms with the right analysis.
  • Automated dashboard reports save time but bring limited functionality and don’t help clients understand the story behind the scorecards.
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Form Analytics: What You Can Track and How to Track It

You spend plenty of marketing dollars trying to get someone to your form. But how much goes to waste at that stage? According to data from Formisimo, roughly two-thirds of those who start filling out a form never complete it.

Why? If you’re not tracking form analytics, you don’t know. The data between a pageview and a form completion (or abandonment) is missing.

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hurricane paths

Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard.

So what does an afternoon rainshower over Cape Verde tell you about the next Category 5 hurricane? Often, little more than a form fill tells you about the potential for a five-figure sale months down the road.       

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