Blog

Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs)  is — at least at first glance — really Marketing 101 material.

So why keep talking about it? For one very good reason:

Most courses & books on value propositions FAIL to show you how to actually create value proposition through empirical, quantified research. Keep reading »

How to Get Started with Machine Learning and AI for Marketing

Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capability and are not left behind.

As this is such a nascent area, it serves to begin with a brief description of Artificial Intelligence and Machine Learning. My assumption is that you have read a dozen different definitions and should be curious about which applies to this particular essay.

Keep reading »

Top 20 A/B Ecommerce Test Ideas

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual.

That being said, there are tests that tend to have a very high win rate. These are the test ideas that, while they don’t work 100% of the time, work more often than not.

Naturally, everything depends on the specific implementation — a good idea implemented poorly will not yield any results.

The following 20 testing ideas come from our own client-based research done over the years. Keep reading »

Predicting Winning A/B Tests Using Repeatable Patterns

If you ever ran a highly trustworthy and positive a/b test, chances are that you’ll remember it with an inclination to try it again in the future – rightfully so. Testing is hard work with many experiments failing or ending up insignificant. It would only seem optimal to try and exploit any existing knowledge for more successes and fewer failures. In our own practice we started doing just that. Keep reading »

Mastering Mobile Popups

The m-commerce share of total e-commerce spending continues to grow at a steady pace. In the US, as many as 71% of total digital minutes are spent on a smartphone or tablet. In Indonesia, 91%.

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity.

This post will discuss how one online retailer used mobile popups to start targeting and converting their smartphone visitors, what strategies they’ve used and which ones delivered the strongest results. Keep reading »

Introducing: The Pe:p Show

Hi folks! I’m starting a new vlog / YouTube show called – The Pe:p Show.

(As my name is actually pronounced like pep talk, not peep show).

It’s a series of short and to the point videos: all between 1 and 9 minutes. Topics that I’m covering go way past conversion stuff – it’s about optimizing all the things: your life, health, relationships, work, and business.

I’ll be posting new videos every single week. Subscribe to the YouTube channel here or keep checking the new The Pe:p show link on the blog here.

Your comments and suggestions super welcome!

Keep reading »

5 Critical Factors for Optimizing Luxury Ecommerce Sites

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives.

And in the 1990’s, Ford Motor Group learned that the hard way. They bought high-end car brands like Aston Martin, Jaguar and Land Rover thinking they would be able to successfully grow these brands using the same marketing and operational methods that made Ford so successful.

And for nearly 20 years, Ford’s luxury division lost money until it was sold off in 2007.

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. Keep reading »

7 Ways to do Drip Marketing for SaaS

It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor, for every $1 spent, email marketing generates $38 in ROI.

But with all the noise today, it’s getting harder to get noticed. Today, it’s not enough to send the right emails; you need to send the right emails at the right time.

And that’s exactly why smart marketers rely on drip marketing. Keep reading »